Quartz's Jay Lauf: 'Some resource constraint is good', How the world's biggest eSports promoter uses Facebook Live, Birchbox tests Snapchat for customer service, The agency argument for brands to embrace #blacklivesmatter,
| Grace Caffyn It’s summer in the U.K. While that doesn’t always guarantee sunshine, it does guarantee a booze-up. In an industry known for its workplace perks, the summer party is surely the mother of them all. We spoke with agencies to find out how they’re celebrating this year. Now we know about Grey London’s ’90s-themed dance party, DigitasLBi’s pirate ship and Jellyfish’s full-blown festival, Jellyfest.*Cough* invite? |
| | | Brian Morrissey The Atlantic Media’s global business media brand Quartz is now three-and-a-half years old. In that time, it has won kudos for its willingness to experiment and carve out a niche in a crowded space. Publisher Jay Lauf joined the Digiday Podcast and discussed why having resource constraints is a good thing sometimes and what scale means to a focused publication like Quartz. |
| | | Sahil Patel ESL, the world's biggest eSports promoter with 400 live events to date, is using Facebook Live to bring fans to packed arenas. During tournaments, it goes live six or seven times a day to show behind-the-scenes action as well as player interviews. The move follows a decision made by ESL in early 2016 to embrace Facebook video, which it's also using to post highlights and drive viewers to live tournament broadcasts on other platforms. | | | | Yuyu Chen Birchbox tested Snapchat's updated video and voice calling features for an hour on Monday afternoon. The initial response was strong: The brand received around 30 calls within an hour as well as 100 screenshots and video messages after that hour. Juliette Dallas-Feeney, senior social media manager for Birchbox, said that her team will use those features more often for customer service and conversion. |
| Neustar Just 30% of marketers are currently satisfied with their DMP. So what do marketers truly want, and how can they get it from the players currently in the market? In this report you will learn how marketers are rating their DMP's performance across every channel, the biggest challenges facing marketers in getting the most out of their DMP, and tips for achieving maximum value from your DMP investment. Don't settle for a platform that isn't exceeding your expectations-- -- download this report and find the right DMP for you. Sponsor content by Neustar. |
| | | Digiday Here's how to start get your brand on the right side of this, on the right side of history: Talk about it now. Whether your company is large or small get everyone together and start the conversation. You'll learn something, maybe something that worries you. But you'll get to a place where responding to the crisis rocking the country doesn't just start to become feasible, it becomes real and vital and believable too. |
| The Media Trust The Flash-pocalypse has come and gone. With Google and Adobe officially withdrawing support for Flash, this once-ubiquitous developer tool has drawn its last breath. So now it's game time: digital creatives must enter the brave new world of HTML5, a supposedly more secure and flexible advertising format. But HTML5 has it’s hazards, from damaging user experience to malware vulnerabilities. Here are 7 reasons creatives need to be wary of HTML5. Sponsor content by The Media Trust. |
|
