This campaign season, advertisers have been spending more to reach people across CTV devices.
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today This campaign season, political campaigns on both sides of the aisle have been spending more to reach people across CTV devices. And just like with non-political advertisers, the growth has brought big business to the already booming sector. Additional coverage: Twitter employees have taken to anonymous workplace community platform Blind to express their concerns about the future of the company. Court Avenue is emphasizing content and customer research in its approach to e-commerce, while newly rebranded Icon Commerce creates an incubator program to help fledgling brands. Condé Nast's global chief business officer is bullish on a category vs. brand approach to sales strategy, but the process of getting there has been a process of trial and error. Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs. More in this Digiday+ Marketing Briefing. Digiday+ Research checked in with publishers to find out where their attitudes fall when it comes to an impending recession. It turns out publishers think a recession is coming, but they expect it to be a shallow one. As investing in BIPOC communities remains top of mind for brands, agency founder Junae Brown serves as a guide. Digiday presents Future of TV Week Yesterday kicked off Digiday's Future of TV Week -- a series of virtual events and special coverage designed to take you deep on the most important topics in television advertising. The Digiday Gaming Advertising Forum was highlighted by a look at how Refinery29 is bringing beauty to gaming with the help of influencers. Here's what else is coming up: Beginning today at 12 p.m. ET, our Future of TV Town Hall will provide a unique forum to talk through television advertising challenges and offer solutions. If you're registered for one of this week's events, keep an eye out for more information in your inbox. If you're not, be sure to register here. Tomorrow, the Digiday Future of TV Advertising Forum will be joined by speakers from Anheuser-Busch, Dentsu, GroupM and more. RSVP here to learn how they're tackling everything from the state of identity and first-party data in TV and streaming to making sense of measurement. Thursday's Future of TV Programming Forum will go deep on producing shows and short-form video, distribution across platforms and much more. RSVP to join us. Be sure to check out our coverage of the political ad uptick for CTV driven by the midterms here. Other things to know about Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys. From AR to video and UGC, marketers are learning to prioritize Gen Z preferences to stay relevant. Sponsored by QuickFrame by MNTN. NBCUniversal crafted its One Platform as an activation-agnostic solution, tailored to accommodate numerous use cases across linear and connected channels — something for all marketers to leverage. Produced in partnership with Marketecture. | | |
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