Sep 24, 2024

Happy first day of The MarTech Conference! It’s free, virtual and filled with great speakers giving hands-on, useful information. It kicks off at 11 AM Eastern time and runs through tomorrow.

A whole blizzard of announcements came out of Dreamforce last week, so which ones matter? Our own Mike Pastore found the three that marketers must pay attention to.

And, Jeanne Jennings has three ways to optimize your marketing automation beyond technology.

Constantine von Hoffman
Managing Editor

Salesforce

3 announcements from Dreamforce marketers need to follow

How will all those AI announcements impact the way you work? Let’s take a closer look.

B2C marketing

Mail still holds appeal for younger generation

People still use mail, people still like mail and many businesses still send mail on a weekly basis.

Marketing automation

3 ways to optimize your marketing automation beyond technology

Expertise matters more than technology. Here’s how to optimize your data analysis, strategy and execution for effective marketing automation.

Email marketing

Audience targeting is direct mail’s top advantage

Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns.

First-party data

The marketer's first-party data checklist

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business.

Marketing technology

The best deployment model for martech genAI

Revolutionize your martech team's genAI approach with a dynamic blend of open, decentralized and centralized models for integration.

Customer data platform (CDP)

How to use ChatGPT to simulate martech tools and marketing strategy

What if you could simulate marketing programs using a CDP before investing in the technology?

MarTech webinar

Personalization at scale: A blueprint for global success

Discover how to leverage data-driven insights to deliver tailored experiences that resonate with customers worldwide.

Marketing artificial intelligence (AI)

Role of a marketing technology manager: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one.

Free online event

TODAY: Learn how to drive better business outcomes for free

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Join us today and tomorrow (Sept. 24-25) at MarTech, the largest free online gathering of marketers around the planet. It all starts today at 11am ET… don’t miss out. (But if you do, hooray for free same-day on-demand access!)

Grab your free pass now

What else we're reading

Good reads and conversations to help good marketers get better.

Company brings in a “digital marketing expert” whose knowledge seems to be Wikipedia-based. The comments on Reddit are great!
The fine folks at Navattic have plunged into product-led growth and lived to tell the tale on LinkedIn.
Salesforce hired the great comedian John Mulaney to close out Dreamforce. They won’t do that again.

From Search Engine Land

Reach the MarTech community. Learn about advertising/sponsorship here.

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