| Happy Friday! Today we have Signity Solutions’ Founder, Amit Dua highlighting how Robotics Process Automation (RPA) can be leveraged to drive innovation at an enterprise level. He writes: RPA has the capability to provide an easier quick-fix to collect information from disparate systems like ERPs and CRMs and show what is necessary. All-in-all making mundane tasks can automate, faster, and flawless. Also we provide a guide to working with martech in a field which is inherently human: Influencer marketing. We spoke to Kristy Sammis of the Influencer Marketing Association and CLEVER, who recommends tools such as Mavrck, HYPR, Paladin and Socialix – but also stresses there is no catch-all platform on the market, yet. Also ICYMI: - New three-stage research by Clear Channel, JCDecaux UK and Posterscope, reveals the use of contextually relevant messaging delivers an average +17% uplift in Digital Out of Home campaign effectiveness.
- Invoca, the leader in AI-powered call tracking and conversational analytics, announced that Michael DiFilippo has joined the company as Chief Financial Officer.
- Allbound, the leading Partner Relationship Management solution, today announced that it has launched a new integration for HubSpot.
- Google Cloud announced new strategy focused on three key business outcomes for telecommunications companies: monetizing 5G as a business services platform, engaging customers with data-driven experiences, and improving operational efficiency across telecom core systems.
- Gamut, a Cox Media Group company, announced the launch of new proprietary technology platform powering Gamut TOTAL, its local OTT video advertising solution.
|
