90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the objective is the same: drive leads and revenue. Performance-focused solutions like paid search and social are great at driving awareness, but their strength lies in capturing existing demand.

What does it take to drive net-new demand and get customers over the finish line? The answer: Connected TV. CTV is a powerful demand generation machine that can fuel the entire funnel and even lift up the rest of your marketing channels.