Drive success by leveraging innovating marketing technologies

Courses designed to help marketers cultivate the skills to advance. The Institute for Brand Marketing™ aims to fill a void in the marketplace for marketers who are looking for continual learning and development, in collaboration with IBM Watson Advertising and Adweek. Start your complimentary and interactive courses today.

Courses available now:
Advanced Marketing Technologies
Monetizing Engagement

Monetizing Engagement

In Monetizing Engagement, explore the new ways brands are monetizing marketing efforts across channels (like social and mobile), how certain technologies can help, and methods for attributing sales (and other KPIs) to marketing efforts.

Advanced Marketing Technologies

In Advanced Marketing Technologies, dive deep on innovative marketing technologies that you can apply to your business to help you drive success. Expand your understanding beyond the difference between machine learning and artificial intelligence to how these technologies can help you solve the problems marketers face every day.

The Institute for Brand Marketing™ is a complimentary, professional development experience designed for brand marketers presented in collaboration with IBM Watson Advertising and Adweek.