I’m sure your business has long-term plans to drive growth. They might include expanding your market share or establishing a loyalty program. Or simply growing revenue.

A fully-integrated martech stack gets you closer to meeting those goals. That means all the technology your business invests in is working together, as well as the different teams in the organization. Contributor Gene De Libero has more to say about how to get all the technology and people synched up to drive growth.

Also, please consider taking a couple minutes to complete our brief career and salary survey. We look forward to sharing the results once they all come in. 

Chris Wood
Editor

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Marketing technology

How strategic martech integration drives business growth

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Explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth.

Marketing artificial intelligence (AI)

Jay Mandel: Looking forward with AI

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By all means use AI in your marketing. Use it a lot. But don't let it take the wheel.

Identity resolution

LiveRamp acquires data clean room startup Habu

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LiveRamp adds new data clean room capabilities with the acquisition of Habu.

Performance marketing

BidsCube teams up with Pixalate to combat ad fraud

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The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.

MarTech webinar

GA4 + Salesforce = next level customer engagement

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Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

Marketing artificial intelligence (AI)

AI-powered martech releases and news: Jan. 18

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It's not your imagination: 89% of engineers working on LLMs/genAI say their models have issues with hallucinations.

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Marketing management

Unifying the C-suite: A roadmap for CMO-CTO partnerships

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A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations.

Search Engine Land webinar

Improve your search ranking position with AI-driven SEO

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Your online search results are critical to your success. Learn how to dominate page one with the content real shoppers are looking for.

Data

2024 Predictions: Data and AI on marketers’ minds

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B2C and B2B marketers will look to better data governance and first-party strategies during an almost certain third-party cookie phaseout.

Free online event for marketers

Cutting-edge martech solutions are a click away

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Attend The MarTech Conference, online March 19-20, for FREE, to discover technologies, solutions, and strategies that can help you power organizational growth. No registration fee, no travel, no time out of the office.

Grab your free pass

From Search Engine Land