Good morning, Marketer, there are signs of life

I don’t expect to hear the first cuckoo of spring in November, but there are certainly increasing signs of people emerging from isolation and looking for in-person meetings. Just this week, I heard from two CEOs of interesting in-the-news marketing tech companies who wanted, not to jump on a video call, but to actually meet in person.

They are both in town from the west coast and looking for conversations — doubtless with clients, prospects and partners first, then media — and it almost feels like old times. As for me, going to an in-person meeting is like a cold drink of water after months in the desert.

Kim Davis
Editorial Director

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Shorts

Quote of the day. “More stuff #MOPs people never say: ‘Who needs lead scoring? Send all of the marketing automation leads to sales! They love cold calling.’ ‘My workload got so much easier in 2020!’ ‘Who’s Scott Brinker?’” Chris Willis, Global Marketing Operations Manager, Trimble Inc. (More if you follow the link.)