As the role of admissions directors becomes more complicated, there's a better practice to consider when seeking out prospective students rather than using the ‘Big List’ of licensed names  purchased from vendors and consulting firms, such as those that offer tutoring, test-taking, or college-advising services to middle and high school kids.

Instead, schools are now working together to better advertise to prospective students. Learn more about alternative admissions department practices in The Chronicle’s latest Trends Snapshot  “Navigating the New Chaos of Student Recruitment.”