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July 10, 2024

Today's sponsor:

Poor Marketing Kills Ecommerce Dropshipping

Dropshipping is a good way to source products without much investment. Unfortunately, this seemingly turn-key model has little barrier to entry and thus attracts many competitors with razor-thin margins and no clear way to differentiate.

Yet creating a successful dropshipping business is not impossible, provided the would-be entrepreneur understands the growth and profit challenges.

Dropshipping Boost

I once heard ecommerce dropshipping described as “the perfect business model for anyone who wants all the stress and frustration of running a business without any of the pesky profits to worry about.”

While this description is a little unfair to an industry with estimated sales of $351.8 billion in 2024, according to Oberlo, a dropship provider, it also hints at the benefits of starting or scaling a business.

There are at least four reasons an entrepreneur might be attracted to dropshipping.

Read article > 

A Message from Omnisend

Email and SMS That Really Sells (for Less)

From popups to newsletters and abandoned carts, Omnisend merchants sell more stuff. Collect, convert, and retain new ecommerce customers with automated email and SMS — for less than the leading ESP. Trusted by 100,000 ecommerce brands. Syncs with 100s of platforms: Shopify, WooCommerce, BigCommerce, Wix, others. Learn More >

SEO Tools for Keyword Intent, Audience

AI is transforming traditional keyword research. Here are innovative tools for search intent, audience targeting, and more. Read article >

New Ecommerce Tools: July 9, 2024

New tools for merchants this week include social commerce, flexible payments, luxury shopping, fulfillment, AI-powered pricing, and shopping in the metaverse. Read article >

13 Custom GPTs to Generate Content

Need a new ad, logo, presentation, image, or video? There's a custom GPT for that.
Read article > 

From the Archive: July 2019

My first big inventory mistake

I’ll never forget my first big inventory mistake. It occurred in 2006. I was working for LivingDirect, an online appliance retailer. I thought for sure I would get fired. Read article > 

📊 Ecommerce Chart

🎙️ Ecommerce Conversations Podcast

Beware of Instant Site-speed Fixes

Successful Entrepreneurs Don’t Overthink

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🎯 Industry IQ

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Digital Accessibility with the UserWay Widget

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