| Cannes 2019 | | | | For many, the thought of attempting Cannes Lions sober evokes a feeling of cold dread. But it doesn’t have to. | | |
| Sponsored by Cheq | | | | Several years into the struggle for better brand safety, there is widespread dissatisfaction, as new research shows that blunt brand safety tools are stifling reach and content for both the demand and supply side. | | |
| Transparency | | | | A more fluid way of working with an agency requires a different way of paying for their services. | | |
| Sponsored by Vevo | | | | Music video never died. Just look at the past decade: From Anaconda to Bad Blood to Despacito, the format has perpetually captured the public imagination while creating digital ad revenue, propelling album sales and song downloads and driving subscriptions to streaming services. | | |
| Beyond Ads | | | | “We’re in the business of encouraging talent to entrust us with their data, they do in significant numbers. Doing so under the Vogue Business brands makes that easier.” | | |
| Sponsored by Unruly | | | | It’s a tense time for publishers. On average, desktop traffic is declining in favor of mobile. In the US, 63 percent of online traffic comes from smartphones and tablets, which means that desktop display traffic, currently sold via direct sales team and SSPs, is also declining. | | |
| Modern Retail | | | | Supermaker, which launches today, is a new media site founded by Schmidt and Cantino focused on telling the stories of entrepreneurs, particularly women and people of color who are launching consumer brands with a “conscious agenda” according to Cantino, as well as sharing career and business advice around topics like raising investment funding and commanding successful social campaigns. | | |
| Cannes 2019 | | | | The majority of 218 current and past Cannes attendees no longer see Cannes Lions as a festival celebrating creativity according to a May survey by Digiday. But 70% of respondents still believed it was an incredibly important business event. |
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