In response to Facebook's ever-rising ad costs, direct to consumer marketers have flocked to TV. They're now finding the traditional media platform comes with its own complications.

[Member content] Not all distribution relationships are created equal. Amazon, which has become a huge wholesaler of OTT channels, wants a growing percentage of revenue versus paying a fixed cost.

Reddit is working to lure performance-obsessed advertisers with new tools such as an improved conversion pixel, which can track eight conversion events.

[Member content] Marketers are under more pressure than ever to show their homework, with 77 percent of brand marketers saying they're facing more pressure to connect marketing spend with revenue results.

[Member content] The sudden ubiquity of CBD has been a cash boom for businesses that got in at the right time -- and to grow, the industry is taking some cues from the direct-to-consumer playbook.

As the advertising landscape continues to transform, publishers are being forced to adapt. Enter the Digiday Publishing Awards for the chance to be recognized among the brands, agencies, tech providers and publishers who are navigating these changes best.

In this guide, you will uncover four secrets that can help you recover blocked ads, the importance of user experience, including specific tips for platform optimization and more. Sponsored by Instart Logic.