Texting has a 90% open rate. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
September 24, 2019
 
 
 
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DTC Brands Are Targeting Consumers Where Their Attention Is—Their Phones
 

Rather than sending out another overlooked email.

 
 
 
 
 
 
 
 
No One Is Surprised Amazon Is Giving Itself a Boost
 

The ecommerce giant's search results might be biased—that both is and isn’t a problem

 
 
 
 
 
 
 
 
 
 
 
 
 
Oracle Wants to Bring Big Data to GIFs
 

The short-form videos have found a home in memes—and brands are noticing.

 
 
 
 
 
 
 
 
Streaming Services Dominated the Emmys—in Both Awards and Ads
 

Amazon's Fleabag won four trophies, including outstanding comedy series.

 
 
 
 
 
 
 
Promoted Content by IBM
Five Steps to Future-Proof Your Brand
 
Five Steps to Future-Proof Your Brand
 
 
 
 
 
 
 
 
 
9 Tips From Google’s CMO for Creating a More Inclusive Work Environment
 

Lorraine Twohill shares advice gleaned from some of the tech giant’s recent initiatives.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Why It’s Easier to Ban E-Cigarettes Than Guns
 

They both pose public health issues—but very different ones

 
 
 
 
 
 
 
 
The Raid on Area 51 Was Called Off, But Chipotle Still Delivers via Snapchat
 

A filter on the messaging app brings AR burritos from a dancing extraterrestrial creature.

 
 
 
 
 
 
 
 
2019 Adweek Readers’ Choice: Best of Tech Awards Finalists Poll
 

Vote now for your favorite advertising and marketing technology providers.

 
 
 
 
 
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