Direct-to-consumer brands such as Dollar Shave Clubs are no longer upstarts. But there's one way they aren't changing: they still prefer to do nearly all of their marketing in-house.

Some top video publishers on Facebook say they're beginning to make money from Facebook's mid-roll ad breaks -- but the name of the game is still getting enough people to actually watch.

A lot of marketers talk about achieving transparent media trading, but often those demands are aimed solely at the agency. In our latest Confessions, a former ad buyer says it's time for clients to take a closer look at other players in the supply chain.

Many big publishers have a fraught relationship with Facebook over everything from its dominance over the ad market to a new political ad policy, but the platform is drawing praise from local news publishers.

In the latest episode of our Starting Out podcast, Northwestern Mutual's CMO Aditi Javeri Gokhale talks about becoming the first-ever CMO of the company and how the "quiet brand" is getting more active.

Meet one-on-one and connect with executives from Starcom, Havas, MediaCom and many more at the Digiday Media Buying Summit from Oct. 15-17. Learn more and register now to join us in Austin.

 

DTC brands like Dollar Shave Club are growing up, but still mostly skipping agencies

Ilyse Liffreing

DTC companies love the nimbleness and control that an in-house agency provides them.

'Still not a huge leap': Facebook's video ad breaks program is showing signs of life

Sahil Patel

There’s money to be made with Facebook mid-rolls, but you’re going to need a ton of volume and engagement.

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Being "human": Human-centered design in the age of algorithm

Sponsored Content imre

To truly unlock the potential of human centered design, we must lean into what makes us human: our relationships, our thoughtfulness and our emotions. We must believe that our "human-ness" is the very thing that allows us to truly take advantage of the awesome technology at our fingertips. Sponsored by Imre

'If you tell your agency to chase price, then that's what they'll do': Confessions of a former agency exec

Seb Joseph

‘Marketers moan about agencies in the transparency debate but they need to spend more time looking at what all the other players in their supply chain are doing.’

'To sit down with them is valuable': With $3m in grants and advice, Facebook finds favor from local newspapers

Lucia Moses

Participants have been pleasantly surprised at the program, which helped spread best practices for publishers trying to grow their subscriptions.

Why publishers struggle to increase programmatic revenues

Sponsored Content Roxot

82.5% of digital display ads will be bought programmatically in 2018 and that number will grow to 86% over the next year. The more developed the market is, the fewer growth opportunities there are and as major markets are maturing, publishers will continue to struggle to increase their advertising revenues unless something changes. Sponsored by Roxot.

WTF is header bidding for mobile apps?

Sponsored Content MoPub

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub.

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ITP Media Group
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Netmums.com
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Glossy Forum: New Face of Beauty
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