Should DTC Brands Sell to Mass Merchandisers?

Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Certainly it was for Beardbrand when we launched the company in 2013. Eventually we succeeded when Target began selling our products five years later...

Prospective influencers likely know little about your company or its products. They’re not necessarily interested in promoting. You have to pitch them. Welcome to "Part 6" of my influencer marketing series. I’ve addressed what it is, why use it, setting goals...

Ecommerce Product Releases: September 16, 2021

Here is a list of product releases and updates for mid-September from companies that offer services to online merchants. There are updates on team productivity tools, small business financing, subscription sales, logistics, and managing campaigns on Amazon.

What Makes a Good Ecommerce Brand?

Helen Vaid is CEO of Foundry, a business aggregator that buys and grows commerce brands. She believes the explosion of products and seemingly unlimited consumer choice mean brands must do more than merely sell goods and services.

🔥 Today's Great Ecommerce Idea

Be Careful with Credit Card Surcharges

"Credit card processing is expensive. “Surcharging” allows merchants to recoup some of the cost by passing a fee to customers at the point of sale. However, surcharging can alienate customers. Moreover, credit card brands have strict surcharging rules for merchants: (i) inform the customer of the surcharge, (ii) do not exceed the cost of processing, and (iii) clearly disclose the surcharge on the receipt."

- Mike Eckler, Financial Technology Expert

🎙 'Ecommerce Conversations' Podcast

Software Exec Shifts to Bicycle Components, and Thrives

Foundr Owner on Burnout, Recovery, Priorities

Subscribe to the podcast.

🎯 Industry IQ

Resources from our partners.

5 Questions for Your Next Ecommerce Platform (PDF)

Ecommerce Shipping Benchmarks 2021

True Omnichannel Fulfillment, Built to Scale

🎓 Webinar U:

Instant 20-minute video + ebook.

Demystifying IOSS: Simplify E.U. VAT Compliance

3 Tips to Succeed in International Ecommerce

How to Build a Multi-carrier Shipping Strategy

Amazon’s Top 3 Traffic and Conversion Secrets Unveiled

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