DTC Group Predicts Digital Dominance; Plus, Luxury Brand Brings Digital In-House; And Amazon Expands UK Delivery
TOP STORIES | | July 28, 2020 |
| | DIRECT TO CONSUMER | DTC Collective Director Advocates For Digital Future | Just a week after it was formed to advance the cause of direct-to-consumer marketing, the DTC Collective has more than tripled its membership. Bluecore Marketing SVP Sherene Hilal, who heads up the trade group, tells PYMNTS that she’s bullish on a 50-50 split for digital retailing in the short term. | |
| | TRENDING | Pizza Is The Food Of The Pandemic | | | DIGITAL 3.0 | Gear Shift: Cars.com Details Digital 3.0 Transition | |
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