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July 29, 2024

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Mystic Gum Sees Early DTC Success

Braxton Manley first appeared on the podcast in 2021. As a college student, he had launched Braxley Bands, a maker of Apple Watch bands. Last year he returned with an update on that business after operational and sales challenges.

He’s back, having launched his latest company, Mystic, a direct-to-consumer maker of health-focused chewing gum. In our recent conversation, we discuss the origins of Mystic, marketing plans, early successes, and more.

The entire audio is embedded below. The transcript is edited for length and clarity.

Eric Bandholz: How’s business?

Braxton Manley: Braxley Bands, our Apple Watch band company, is surviving in a challenging climate. We’re operating from a profit-first mentality. We grow as much as possible and, based on the prior month’s profit-and-loss statement, scale back if needed. It’s multiple scale-ups, then pull-backs. 

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🔥 Today's Great Ecommerce Idea

Adopt a Profit-first Scaling Strategy

"To thrive in a challenging environment, operate from a profit-first mentality. Grow as much as possible and, based on the prior month’s profit-and-loss statement, scale back if needed." - Braxton Manley, Co-founder, Mystic Gum, Braxley Bands

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