Duolingo in Decentraland: How ‘The Owl’ secured 9 million metaverse visits Duolingo fans spent 41 million metaverse minutes playing language learning games
ClickZ Daily: Oct 28, 2022 |
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| Good morning! Duolingo – especially if you’re a user – seems to be everywhere. From incessant reminders to brush up your language skills to seemingly constant viral social media posts, ‘The Owl’ is inescapable. The metaverse is the latest destination for our feathered foreign-language friend. By co-creating games with its fans, the Duolingo Game Hub on Roblox received 9M+ visits in just a few weeks. Fans spent 41 million minutes playing language learning games. Hear from James Kuczynski, Creative Director of Brand and Marketing at Duolingo, on the drivers for its success in Roblox and Decentraland! Team ClickZ The ClickZ Marketing Masters Podcast Season 2 is now live! Tune in on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Metaverse Benjamin Broomfield "Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.” |
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AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Brand utility Benjamin Broomfield "Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around them" Read more |
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| Metaverse Sofia Papadopoulou In a new age of experience-driven web, brands need to expand their tools for engagement into a technology-driven palette. What are the key guiding principles to ensure success? Read more |
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| Email Marketing Kath Pay It's time to move past ineffective practices that keep your email program from achieving your goals. Read more |
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Marketing Masters Podcast |
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AR & VR Benjamin Broomfield "Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. This is not true. It is extremely scalable." Download now |
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| Loyalty Benjamin Broomfield Azlan advocates for a model that moves away from measuring products and services in individual channels, toward measuring success from a customer perspective. Download now |
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| Brand awareness Benjamin Broomfield Throughout change, it’s important to keep in mind your differentiators and what customers love about you. Where possible, you should aim to keep these constant. Download now |
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