21 Years In, 2BigFeet Charts Opportunities, Growth

Where can you find a size 24 men's shoe? At 2BigFeet.com. Brandon Eley co-launched the business in 2000, before Google AdWords and long before Facebook and Shopify. "We've seen a lot of changes in 21 years," he told me.

🔥 Today's Great Ecommerce Idea

Analyze Email Unsubscribes

"Ecommerce marketers should try to understand why folks unsubscribe from their email list. Start with gathering info about the recipient. Common data points include the source of the subscription, number of emails received, subscriber's opens and clicks, purchase history, and the last email received. The more a marketer knows about the reasons for unsubscribes, the better chance of reducing the number."

- Carolyn Nye, Director, Acxiom Digital Interactive Group

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