Any time a buyer has to sacrifice quality to meet a big-budget spending constraint, that buyer is in a lemon market and should exit until that hard reality trade-off can be overcome. It's a critique often levied at the state of online advertising. But as long as ad tech vendors can deal with that inventory, media buyers don’t have to (i.e incorporate that trade-off cost into ROI) and the money keeps flowing. Read more below. - The further out media buyers go into the online ad market to buy publisher inventory the more low-quality inventory they end up buying as a result.
- Rather than chasing a headline by having an NFT, brand marketers need to think about what that NFT can offer as well as if it makes sense for the brand’s purpose and audience. More in this Digiday+ Marketing Briefing.
- A year in, Overtime's Elite basketball league secured several multi-million dollar sponsorship deals but is still searching for a white whale.
- The latest start-up from one of the godfathers of ad tech has struck a deal with Blockthrough to make low carbon ad inventory available via PMPs.
From our sister site, WorkLife: - How Polish companies are transforming offices into refugee shelters for Ukrainians.
- With the rise in remote and hybrid work, the term "hybrid equity" is getting bandied around a lot more in management circles. But what does it mean, and why is it important?
Other things to know about - Join us April 18-21 for Digiday Media's Future of TV Week where we’ll bring together brand and agency leaders for a series of events to discuss how brand marketers can reach their audience through in-stream advertising, the metaverse, and a multitude of other strategies.
- Brands, we want to know: How much of a priority is social commerce within your e-commerce strategy? And how are you shifting internal resources and external partnerships to improve your social commerce and fulfillment strategy? Take this survey and we’ll send you a $5 Amazon gift card. Sponsored by Flowspace.
- Media companies are updating their email newsletter offerings to utilize new native formats and transform the outcomes they can deliver for advertisers. Sponsored by Passendo.
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| Top Stories |  | | Ivy Liu |
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| | | | | The further out media buyers go into the online ad market to buy publisher inventory the more low-quality inventory they end up buying as a result. | | |
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howdy! | | | | | Rather than chasing a headline by having an NFT, brand marketers need to think about what that NFT can offer as well as if it makes sense for the brand’s purpose and audience. | | |
| | | | | Until recently, on-device advertising was a channel underutilized by most UA marketers. Leveraging a channel that reaches consumers from unboxing to daily moments is a crucial step for all app advertisers. | | |
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howdy! | | | | | A year in, the Elite league has secured several multi-million dollar sponsorship deals but is still searching for a white whale. | | |
| | | | | Using audience and outcome data, marketers are using creative refresh to consistently update CTV ads to yield better engagement and performance. | | |
howdy! | | | | | The latest start-up from one of the Godfathers of ad tech has struck a deal with Blockthrough to make low carbon ad inventory available via PMPs. | | |
| Advertisement |  | | |
| | | | | Agencies: How are you approaching data-backed personalization post-cookie? Take this survey and we’ll send you a $5 Amazon gift card. | | |
howdy! | | | | | This year’s main negotiating issue will revolve around measurement systems and the currencies used to evaluate TV and video during the upfront. | | |
howdy! | | | | | The apparel brand has tweaked its approach to influencer marketing, opting for longer-term partnerships with creators over a one-off, pay-per-post model. | | |
| | | | | A year in, the Elite league has secured several multi-million dollar sponsorship deals but is still searching for a white whale. |
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