From: Mr. M. Shadows
Subject: Update: Avenged Sevenfold VR / Blockchain

Bob-

Hope you are well. I still get people in the industry bringing up our talk we did a while ago so thought I’d hit you with an update.

I have been working hard on the full vision of our fan ecosystem. On the day our VR concert launches (Feb. 28th) we will launch our all encompassing loyalty / reward system. A couple points below:

-As an artist, no one shares our fan data with us. We are expected to create a mailing list, which no one opens, while “streaming services” and many others use our data to their own benefit. If we are lucky they let us sell a shirt to our fans at the end of the year. For instance, we had 14m new listeners last year, we sold a few thousand shirts via their “top fans” program…. Who are the other 13.99m people? 

-Merch companies, Record Labels, Social Media sites, all streaming services (Tidal, Amazon, Spotify, Apple), Ticketmaster etc…. none of them tell us who our fans are. (Though, David Marcus and his team have been massively helpful building web3 services for us including trackable Digital Ticket Stubs.)

- Solution – we are now tracking every stream, ticket sale, piece of merchandise (web and tour), event ( online and IRL ) and funneling them into a reward system. Think American Arline AAAdvantage or a Fortnite Battle Pass.

- By using nfc tags, Ticketmaster Digital Tickets, streaming tokens and other tools we are able to give points based off of participation. We are also able to reward our biggest fans in the way they actually want to be rewarded. Examples would be: Early Access to tickets (token gated) merchandise discounts (token gated through shopify), early music, collectibles, free tickets and meet n greets.  This program will be the ONLY way to get any of those rewards. (side note: our Deathbats Club members get a 1.5x accelerator on rewards points)

- We already have over 435k Ticketmaster digital ticket stubs distributed and ready to be counted.

-Also, 700k items have been sold through web and tour, all tagged and in the hands of the fans. That gives people “points” already and all they have to do now is opt-in for free and start collecting rewards. 

- This is all completely free… all you must do is download a digital wallet and opt in.
 
We are going fully independent and I want to fully own our fan experience. As new technology comes out we can either have tech and labels own it… or an artist can lead the way and create the future THEY want to see.
 
 
Thanks for reading, hope you are surviving the rain!

Matt

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