May 1, 2024

E.U. Accessibility Act Impacts Global Merchants

The European Accessibility Act is a directive of the European Commission and adopted as law by member countries in 2019. Its purpose is to improve access to products and services for E.U. residents with disabilities. Enforcement begins June 28, 2025.

The EAA applies to many products and services, such as mobile phones, ebooks, and transportation providers. It explicitly includes ecommerce websites.

Like the E.U.’s General Data Protection Regulation, the EAA requires compliance by businesses with Europe-based customers. No matter where it’s located or registered, any ecommerce business with E.U. customers must comply with the EAA by its 2025 enforcement date.

Read article >

New Ecommerce Tools: April 29, 2024

This week: updates on drone deliveries, AI, social commerce, composable commerce, fulfillment, and cross-border payments. Read article >

Abandoned Carts Are an Opportunity

What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads? Read article >

13 Website Usability Testing Tools

Here is a list of usability tools for testing a website. Tools are available to gather testers, create and run tests, monitor behavior, and collect and analyze feedback. Read article >

From the Archive: January 2022

TikTok Marketing Is Hard Work

Marketing a brand on TikTok is harder than it appears. Ryan Magin, the founder of Viral Edits, an agency, knows the difficulties firsthand. Read article >

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The Profitable Seller: Mastering Amazon FBA

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