Leave ample time to write those case studies
The entry process has been simplified, some rules have been modified and ten new categories have been added to the show. Think your results can nab one of them?
Here are two new categories you should take note of:
New Brand Positioning: campaigns which take a brand in a new direction, perhaps a new target market or a new consumer benefit.
Pivotal Insight: campaigns whose success demonstrably flows from the uncovering of a relevant and compelling insight that led to a new communication approach for the brand. The insight might be about the brand usage/benefits, or it might be about the consumer.
Learn more about all the new categories here.
Remember to start writing those cases now to take advantage of the early bird rate expiring August 15, 2016.
