The capability and culpability of data has never been more critical and yet the industry has not reached consensus on omni-platform metrics. Take a deep dive into today's hot topics -- including efficiency models, performance metrics, advanced targeting, mapping consumer behavior and, most importantly, making the most of your dollars.

Understand the microcosm and oftentimes conflicting motivations between agencies and networks, management consultants, data and media companies. The future of the industry is being decided by today's thought leaders.

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