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The early bird rate has been extended until Friday, March 9.

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Don't miss a chance to learn how brands and retailers are navigating the new shopper landscape, hear the latest research, trends and ideas in shopper marketing and consumer behaviour.

CHECK OUT SOME OF THE SESSIONS:

KEYNOTE: AI goes shopping

 

Susan Salib
Software Client Lead
IBM

 

Artificial intelligence is all the rage. But what does the ever-evolving, rapidly changing technology really mean for shopper marketers? IBM’s Susan Salib (and resident Watson expert) will walk the audience through what AI means for retailers right this instant, and how marketers can use it today to get ahead of tomorrow’s disruption.

 

Cracking the Quebec code

 

Christian Bourque
Executive Vice-President
Leger Marketing

 

Most Quebecers come from a French culture, live in an English society and have an American lifestyle. But who are they exactly?

Leger Marketing has collected the secrets, fears and hopes of Quebecers and Canadians, in order to redefine what exactly constitutes the Quebec difference. Christian Bourque will unveil the seven character traits that make Quebecers unique and how shopper marketers can open the hearts, minds and wallets of Quebecers.


How Walmart is building out its omnichannel strategy in a rapidly changing environment

 

Daryl Porter
VP, Omni-Channel and Online Grocery
Walmart Canada

 

Omnichannel innovation is evolving at an incredible pace, challenging the boundaries of legacy processes and highlighting the pitfalls of acting (or not acting) based on historical trends.

Hear Daryl Porter, VP of omni-channel and online grocery at Walmart Canada, talk tackling these challenges, exploring how the retailer is investing in a future that is unclear and building experiences for a customer who wants to save time and money.

 

Not your first time at the Forum?
Enjoy our exclusive past attendee rate. Offer expires March 9.

Bring your team! Group rate is also available.

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