| | | Tips to Create the Perfect Application! | | Fast Company’s Brands That Matter is the premier showcase for brands that excel in making emotional connections, communicating purpose, and maintaining cultural relevance. With the early-rate deadline next Friday, May 3, there's no better time to start your application than today!
To give you the best shot, we're sharing a bit more about how to put together a stellar application, and what we're looking for in the entries. The goal is to tell our panel of judges why your brand matters by telling the story of its work and results over the past year:
Increase your chances of being recognized with categories - Every application will automatically be considered for the Brands That Matter list which will recognize 100+ brands by industry but you can also apply in up to 7 additional categories for increased chances of recognition, including the new CMO of the year Show Your Relevancy - Tell us what your customers get from you that they don’t from anyone else in the marketplace. Illustrate Your Impact - We want to hear about the positive impact your brand has had on your industry, and the culture at large. How has your work influenced, impacted, or informed culture? Download the Sample Application - Review the questions and use them to tell the story. Ask Questions - Reply to this message with any questions you might have. Our team is standing by ready to help! | | | | EARLY-RATE DEADLINE: MAY 3 |
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| | | | | | | There are 7 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category. | | | | General Excellence NEW | | The most culturally-relevant brands with no specific category restrictions. | | | | Heritage Brands | | Iconic brands that stand the test of time through a long-standing ability to navigate modern culture, while retaining a classic style. |
| | | Family of Brands NEW | | More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own, but are a cultural powerhouse as a collective. | | | | |
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| | | | | | | Global Brands That Matter | | Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement | | United States Brands That Matter | | Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement | | | | | | | Years in Business | | Be recognized as a Brand That Matters within your company's years in business On the Rise: 0-4 Years in Business Established Excellence: 5-14 Years in Business Enduring Impact: 15+ Years in Business | | | | | | | CMOs of the Year | | The marketing executives who inspire and advance the role brands can play in culture. |
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| | | | | | EARLY-RATE DEADLINE: MAY 3 | | |
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