Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. 

TODAY’S HEADLINES – 08.01.2019  
 
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MORNING SCOOP

Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. 


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MARKETING

Try these 10 AI assistants to make your productivity soar

Scrape those mundane tasks off your plate and let a helpful robot schedule meetings, reply to emails, book appointments and tidy up your calendar.


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JOBS OF THE WEEK

30 jobs in the PR and marketing world

Scores of music lovers will flock to Chicago this weekend for Lollapalooza, and you could intern for the organization behind the festival, if you land this week’s featured position.



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CONTENT MARKETING

4 keys to savvy influencer marketing campaigns

Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.


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RAGAN CONFERENCE ALERT

Are you following these do’s and don’ts of brand journalism?

Learn these tips to perfect the craft—and get more ideas when you join your peers in Manchester, Vermont for this can’t-miss roundtable.


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MEDIA RELATIONS

Working with Hispanic media pros? Go beyond mere translation

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.



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MORNING SCOOP

Snapchat disses Instagram, 81% of consumers want brands to do ‘right,’ and Snickers campaigns to move Halloween

Also: Edelman drops a client to avoid a crisis, exclusive insights from Microsoft’s chief storyteller, and Ohio State Fair gets sassy. 


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STORYTELLING

5 ways Microsoft’s chief storyteller makes content more human

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.


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WRITING & EDITING

Use this 3-step copywriting formula to overcome writer’s block

This simple but effective approach will unclog your synapses and get the ideas flowing again.


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THE WORKPLACE

Infographic: Neutralizgating noisy co-workers to protect your productivity

PR pros have a lot to do—and in a collaborative environment with open office spaces and tight deadlines, it can be hard to stay productive. Here are some tips.



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PR INDUSTRY

6 fictional journalists and how to pitch to them

How would you pitch some of fiction and film’s greatest journalistic characters? Here are some classics with takeaways for today’s media relations professional.


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CONFERENCE ALERT

3 ways to help your executives thrive in the digital world

Discover how to help them create an engaging digital presence during this can’t-miss conference in Washington, D.C.


• 

MORNING SCOOP

Capital One’s data-breach muddle, Uber cuts 400 marketers, and brands tout chicken wings

Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies.


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