MEDIA RELATIONS

4 ways marketers and digital PR pros can earn the trust of journalists

Consider these tips for building relationships with editorial gatekeepers.

COMMS WEEK

Peppercomm’s Steve Cody: Communicators must be stay one step ahead of the marketplace

The CEO and founder shares how he sees futureproofing your organization as the greatest challenge facing communications pros.

THE WORKPLACE

How to become a better mentor to young PR pros

Ketchum’s Myreete Stanforth shares lessons from helping to develop the next generation of PR talent.

CRISIS COMMUNICATIONS

What’s your blueprint for addressing political news and topics?

As once taboo topics become the subject of external and internal statements from organizations and leaders, Zignal Labs has a cheat sheet for navigating these perilous waters.

DAILY SCOOP

Meta shutters facial recognition program, 49% of US workers see no DE&I progress, and retailers address supply chain sustainability

Also: Crate & Barrel launches Kid Activist program, Tesla’s Elon Musk spars with World Food Programme Director on Twitter, PR Daily launches leadership network, and more.

PR INDUSTRY

5 guidelines for keeping your remote PR team focused

Consider these tips for collaboration and remote connection.

CORPORATE SOCIAL RESPONSIBILITY

How to effectively communicate your sustainability commitments

As more and more consumers say they want to know how your organization is protecting the planet, here’s how to make sure your message hits the mark.

PAVING THE WAY

Home Depot’s Yanique Woodall shares the secret to building relationships

The communications leader offers insight on ascending the career ladder and how to make essential connections to further one’s career.

SOCIAL MEDIA

What’s working and what’s next for influencer marketing

From nano-influencers to big celebrities, this free webinar offers tips on how to pick the right partner for your brand.

DAILY SCOOP

Barclays CEO steps down over ties to Jeffery Epstein, Open rates for media pitches drops, and Butterball’s turkey hotline joins TikTok

Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.

COMMS WEEK

What are the comms opportunities in the ‘metaverse’?

The term has jumped into the mainstream as Mark Zuckerberg has suggested the technology will be a huge part of his company’s future, rebranding Facebook as ‘Meta.’

THE WORKPLACE

Communications plays a key role in normalizing mental health at work

Here’s why agencies and in-house teams should consider adopting ‘sad days’ in addition to sick days.

THE WORKPLACE

How to analyze your internal comms strategy

Move beyond programs and platforms with this free webinar from Staffbase about proving your value to the organization and earning a seat at the leadership table.

CRISIS COMMUNICATIONS

Southwest addresses fallout from pilot’s inflight outburst

The use of an intercom to share coded language is forcing communicators to ask new questions about the limits of employee speech and freedom of expression.