Good morning marketers, ready to see how the tech giants performed last quarter?
Now that 2019 Q4 earnings reports have hit the market, here’s a quick look at how it all went down:
Google. Search and advertising revenues were $27.2 billion for the quarter, an increase of 17% year-over-year. YouTube generated $4.7 billion in ad revenue (Google disclosed for the first time) up 31%. Network advertising revenues were $6.0 billion, up 8%. Read more.
Amazon. The company reported $87.4 billion in net sales, up 21% from the same period the prior year. Amazon’s ad revenues reached nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenue to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Read more.
Facebook. The social network saw $21.1 billion in revenues, a 25% increase year-over-year. Advertising, which accounts for nearly all of Facebook’s revenue, reached $20.7 billion – also a 25% increase from the year prior. Daily active users (DAUs) reached 1.66 billion – up 9% from 2018. Monthly active users (MAUs) grew by 8% year-over-year, reaching 2.5 billion. Read more.
Twitter. Twitter’s ad revenue grew by 12% year-over-year, reaching $885 million last quarter. U.S. ad revenue increased by 21% year-over-year. Total revenue increased by 11% to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Monetizable daily active users (mDAUs) were up 21% year-over-year to 152 million, a 3% increase from the previous quarter. Read more.
Snapchat. Parent company Snap Inc.reported a 44% year-over-year increase in revenue, reaching $561 million (shy of the $563 million analysts expected). DAUs reached 218 million, up 4% from 210 million in the previous quarter. Average revenue per user rose 23% to $2.58 year-over-year, but ARPU growth slowed compared to the 33% jump seen the previous quarter. Read more.
Pinterest. Pinterest revenues came in at $400 million for the fourth quarter, up 46% year-over-year and exceeding analysts’ forecast of $371 million. Annual revenue reached $1.14 billion – an increase of 51% over 2018. Read more.
Taylor Peterson,
Deputy Editor
