There’s been a surge in interest and innovation in biotics, as the supplement ingredient industry moves beyond single-strain probiotics to explore combinations with other ingredients like prebiotics, vitamins, minerals, and botanical extracts.

Research on the gut microbiome and its connection to gut health, digestion, mental well-being, and even weight management is fueling the biotics trend, while at the same time consumers are increasingly placing value on eco-friendly practices and ethically sourced ingredients in biotics products.

The inclusion of biotics and their unique health benefits can help brands gain an edge within their category and capture a wider audience of consumers looking for ways to enhance their health more holistically.

Many of those potential strategies can be discovered by downloading this free digital magazine!