Variety Live Media

Variety's INNOVATE Summit presented by PwC
Exploring the intersection of AI & Data Science in Media

PROGRAM HIGHLIGHTS

Just Give Them What They Want!
Brands + Tech for a Personal Experience
Presented by Globant
Entertainment and consumer brands are fiercely working to stand out in a sea of media options – and see personalization, customization and experiential marketing is key to attracting attention. Top execs weigh in on how they work to differentiate themselves.

Danica Calderhead
Director, Brand Strategy
Dash Hudson

David G. Edwards
SVP Digital Marketing
Lionsgate

Chris Massey
SVP Global Data Strategy & Transformation
Universal Pictures

Erin Weir
SVP Marketing Strategy
ABC Entertainment

- MODERATOR-
Sabina Schneider
Chief Solutions Officer
Globant

Keynote Conversation with Conversant

Join Conversant Media's VP of Media & Entertainment, Matthew Weisbecker, to explore the ways his team is approaching the complex realm of personalized advertising. What role does data play and how is the Conversant team creating a unique experience for each individual user?

Weisbecker explains this and more at INNOVATE.

Read more about the latest AI & Data Science news at Variety:
here and here.

See you on December 5.

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