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| | 3 Fundamentals of Automotive Data-Driven Marketing The world is changing and data matters more than ever, especially in the automotive industry. This 19-page eBook from Acxiom covers three key fundamentals when it comes to data-driven marketing. It will explore why data-driven marketing is still hard, how to get the right data, how to make data insights usable, and how to create a data strategy focused on providing a better customer experience. |
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