Email isn’t new. It isn’t the latest technology. But as customers gravitate more and more toward one-on-one relationships with brands, it might just be the most essential tool at the modern marketer’s disposal.

That means it’s more important than ever to make sure your email marketing is personalized, dynamic, and on-brand.

In its latest eBook, Monotype takes a deep dive into modern email marketing, and shows how a simple switch to web fonts can unlock the potential of email with responsive, customized messages.