Why every dollar spent on consent and preference management matters -
| | | | | | Hi John,
eMarketer understands the value of trust. In fact, our recently published Tech Trends for 2022 report stressed that privacy laws and regulation will tighten everywhere, and put compliance at the center of business strategy worldwide. To learn more about privacy regulations, we are pleased to share with you this new eBook, compliments of OneTrust PreferenceChoice.
Enjoy the read,
eMarketer Editors
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Build Trust and Value Privacy
[eBook]
Right now, companies have an opportunity to embrace the new norm that the digital privacy transformation has ushered in and, by doing so, gain a competitive edge. In fact, 70% of customers say trusting a brand is more important now than ever before. And this shows: for every dollar spent on consent and preference management, businesses see an average 40x return on investment.
Download and learn:
How to prepare for regulatory requirements Why the tech industry is setting new standards for privacy Best practices for setting up and leveraging a consent management platform | | |
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