Pricing is an essential piece of the puzzle for every business. How your firm prices its services sets the tone for the relationship with your clients. Through intelligent revision, you can evolve the conversation to focusing on the full picture rather than specific services.

And as businesses evolve and the world continues to trend towards digital, it’s essential to transform your pricing to better fit your client’s needs as well as open the door for more revenue opportunities.

On the surface, this may sound like a fable or fairy tale, but it’s real and achievable.

We gathered advice from the ‘godfather of value pricing’, Ron Baker, on the critical steps and benefits of transitioning from hourly billing to value-based pricing.

Read along to understand the basic concepts of Value-Based pricing, as well as how it can lay the groundwork for building a more profitable, scalable, and customer-centric practice.

Thanks,
Keith Bateman
North American Marketing Manager
Dext