Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so marketers have unsurprisingly been hard at work to make sure brands are a part of the Great American Eclipse. From drink recipes to camps to moon jokes, see below for some of...
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Brand Marketing Daily
August 21, 2017
The top trends and topics for marketers
From Airbnb to Warby Parker
By Kristina Monllos
Millions of Americans today are excited to witness the first total solar eclipse visible across the entire United States since June 1918, so marketers have unsurprisingly been hard at work to make sure brands are a part of the Great American Eclipse. From drink recipes to camps to moon jokes, see below for some of...
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With co-branded ads featuring star Charlize Theron and more
By Kristina Monllos
Promoted Content by Adobe
What consumers want to watch
Emerging sectors can predict shifting consumer behavior
By Dave Knox
W+K Japan goes green for Shiseido
By Patrick Coffee
Compelling content is the fuel for reach and scale
By Jill Sherman
Recently, my Twitter feed and email inbox were flooded with the headline, "Advertisers Need to Stop Chasing Engagement and Get Back to Focusing on Awareness." Finally, clients and co-workers said with relief, we can get away from the dreaded "E" word and get back to the way things were. My response: Unfortunately, it's not that...
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