Practical Ecommerce Merchant

Jan. 15, 2025

Today's Sponsor:

How to Promote Products on X

Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.

Merchants in 2025 sell from websites and mobile apps and through a slew of social media platforms, including TikTok, Facebook, and X.

Dynamic Search Ads

Of this group, X is unique for at least four reasons.

Few competitors. Elon Musk purchased Twitter in 2022, prompting many prominent retail and consumer brands to abandon the platform, creating a promotional vacuum.

Ecommerce brands active on X face relatively less organic and paid competition considering the platform’s size — more than 600 million monthly users in January 2025, according to Exploding Topics, a trend-spotting tool.

SMB bias. Perhaps in response to large brands leaving, Elon Musk announced in 2023 that the X discovery algorithm would favor small-to-midsize businesses, according to TechCrunch.

Thus ecommerce SMBs on X may have a relatively greater share of voice than those on other social networks.

News-focused. X is the civic and news platform. In November 2024, the Pew Research Center reported that “about one in five Americans — including a much higher share of adults under 30 (37%) — say they regularly get news from influencers on social media.”

A Message from Omnisend

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Omnisend analyzed 23 billion emails to track not just opens and clicks but wacky metrics, too. Access our fun “Year in Email 2024” recap to learn (i) top 10 emojis, (ii) most mentioned musical artists, (iii) popular animals, and (iv) preferred entertainment. Check out the recap >

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From the Archive: July 2023

Entrepreneur Sells Company for $200 Million

Patrick Campbell founded ProfitWell, an advisory platform for SaaS companies, in 2012. He sold the business last year for $200 million. Read article >

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