Pay-per-click advertising is essential for many ecommerce and omnichannel retailers. Google, Facebook, and other ad platforms have made it easy to set up a campaign. PPC success, however, often depends on careful planning and preparation, not rushing...

Ecommerce Product Releases: July 15, 2021

Here is a list of product releases and updates for mid-July from companies that offer services to online merchants. There are updates on live-streaming marketplaces, payment services, social commerce, headless commerce, customer experience, multichannel...

Hustle Exec: Ecommerce Firms Should Acquire Content Providers

Adam Ryan joined The Hustle in August 2016, four months after its launch. He was a part-time employee responsible for generating advertising revenue. By February 2021, when HubSpot acquired it, he was president. Ryan is now an investor and consultant, advising...

🔥 Today's Great Ecommerce Idea

Reduce Your Business's Carbon Footprint

"Climate change is front and center. Businesses can make a positive contribution in several ways. An ecommerce company could minimize packaging materials, reducing its carbon footprint. Most businesses that have committed to reducing carbon do so by purchasing carbon offset projects. For example, Etsy offsets all of its shipping emissions in this manner." - Marcia Kaplan, Freelance Business and Financial Writer

🗓 CommerceCo Upcoming Live Events

CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants.

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July 29: Modern Lifecycle Marketing

Engage customers, increase revenue, and improve customer retention.

🎙 'Ecommerce Conversations' Podcast

Happiness, not Profit, Drives Grasshopper Founder

Entrepreneur's Eczema Inspires New Skincare Company

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🎯 Industry IQ

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Essential Amazon Advertising Search Terms

Mail Postcards to Lost Visitors, Lift Sales

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