Happy Friday,

Today we have Sellercloud reviewing post-pandemic consumer shopping patterns and outlines why an omnichannel ecommerce approach is a promising growth strategy for retailers.

According to Sellercloud: With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth.

Also Isabelle Papoulias, CMO of Mediafly, details why content is a crucial component of your lead nurturing strategy.

“While content is useful, throwing copious amounts of content at prospects without any personalization or understanding of the prospect’s challenges is not the strategy to take. Consider third-party validation, lead maturity, etc,” says Isabelle.