Practical Ecommerce Merchant

Dec. 30, 2024

Ecommerce SEO Tactics

Ecommerce SEO Pro on AI, 2025 Tactics

Jeff Oxford’s initial attempt at ecommerce was selling dropshipped beer pong tables in 2013. The business, he says, didn’t survive, but his love for optimizing organic search traffic did. Thus began his SEO career and the launch of 180 Marketing, his agency.

Fast forward to 2024, and Jeff is an ecommerce SEO authority. Link building was on his mind when he appeared on the podcast in 2022. He now advises engagement — getting folks to click an organic search listing and consume the page’s content — and reminds merchants that AI search has helped ecommerce rankings.

He and I discussed those tactics and more in our recent conversation. Our entire audio is embedded below. The transcript is edited for clarity and length.

Eric Bandholz: Give us a quick rundown of who you are.

Jeff Oxford: I’ve been an ecommerce SEO nerd for 13 years. I got into it by trying to start my own dropshipping sites, like selling beer pong tables or 3D printers, but things didn’t go as planned. That’s when I fell in love with search engine optimization, particularly for ecommerce websites, and I’ve stuck with it.

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