Oct 13, 2023

Good morning, Marketer, when are your customers ready to make purchases?

Digital channels help marketers meet customers where they are, in their digital lives. Timing is also crucial: When are they ready to buy? For holiday shopping, the answer is now.

Ecommerce software company ShipStation reports that 63% of U.S. shoppers are starting their holiday shopping this month. The numbers from this week’s Amazon Prime Big Deal Days reinforce the narrative. We’re a full six weeks ahead of Black Friday and Cyber Monday. The holidays have officially begun and this new marketing calendar appears to be locked in for the foreseeable future.

Also today, find out about Optimizely’s rebranded offering and this week’s new AI products and updates.

Chris Wood,
Editor

Ecommerce

Amazon Prime Big Deal Days sales hold steady for other retailers too

Shoppers waited patiently for deals throughout the two-day event and were nudged by predictive AI, according to Salesforce.

Digital experience platform (DXP)

Introducing Optimizely One: An OS for marketing

Optimizely rebrands its platform as well as announcing a partnership with enterprise AI platform Writer.

Marketing artificial intelligence (AI)

This week’s AI-powered martech releases

A brief look at the incredibly high costs of building, training and operating AI, along with our roundup of this weeks martech-related releases.

Performance marketing

Cracking the code on accurate attribution for connected TV

10.12.23_MNTN_TDM-Sponsored-Article_Design-Deliverables

The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.

MarTech webinar

From Overworked to Optimized: Expert Tips for a Productive and Balanced Team

Every team member has unique potential. Join Adobe in exploring comprehensive strategies to ensure each one thrives, contributing to a harmonious and productive workflow.

Sign me up!

Customer data platform (CDP)