Editor's choice: Why media buyers need to prepare for issues with Facebook’s Ads Manager

Hi there,

This week, our senior marketing editor, Kristina Monllos, looked at both recent glitches and continued problems ad buyers have faced with Facebook Ads Manager. That said, even with the issues on Facebook its performance can still be better than rival options. To stay ahead, buyers are changing their own behaviors on the platform.

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Jim Cooper
editor-in-chief, Digiday

‘This is the norm not the exception’: Why media buyers need to prepare for issues with Facebook’s Ads Manager

In the seminal classic film Groundhog’s Day, Bill Murray’s character Phil Connors relives the same day over and over until he changes his own behavior — the only thing he has control over — to wake up to a new day. Media buyers dealing with yet another round of issues with Facebook’s Ads Manager might want to consider that approach.

The connection is a bit hamfisted, to be sure, but you get the point. Buyers are once again griping about Facebook. It makes sense: A technical issue on Facebook’s backend caused some ads and ad accounts to be “mistakenly disabled” last Thursday, tweeted Rob Leathern, Facebook’s director of product management, adding that Facebook had resolved the issue. Still, chaos for buyers ensued as ads had to be rebuilt and now go through the “learning phase” on Facebook’s backend again.

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