If there’s anything that sports nutrition innovation teaches us, it’s that the pace of change remains in a constant state of flux with multiple avenues currently being explored. Read more
Using scientific evidence to bring products to elite athletes and active consumers is a job potentially fraught with pitfalls so the industry has to simplify the science for shoppers and comb away the confusion entangled into social media. Read more
A burly 18 per cent of the sports nutrition market is new products and the industry continues to deliver new and exciting solutions for its innovation-inspired audience. But what products really stick? Read more
The sports nutrition industry is on the crest of some tenacious trends and now is the time to lead the market with strong product innovation that will shape the industry over the coming decades. Read more