Brand power play: Spotlight on the brands fuelling sports

With the 2024 Summer Olympics in Paris scheduled to begin on July 26, there is a stronger focus on sports and getting into shape. Read more

 NPD Trendspotting: The snacks behind the sports, from the first official snack of the Indiana Fever to honoring UK footy

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NPD: The viral Snackle Box and how to fill it

From trending bachelorette-inspired boxes on TikTok to Amazon’s new take of the traditional woven picnic basket, the portable snack box has gone overboard. But there’s an art to filling it. Read more

Rising above with NPD: The new dough-mains of healthier bread

The humble staple has been a part of the fabric of life since the Neolithic era, rising to an everyday essential during the 19th Century with the advent of industrial milling processes. Fast forward a century and it was unfairly tarred with negative health implications that saw its rapid decline in popularity. This is changing. Read more

NPD for tea: From a sustainably made veggie & herb cake to a cookie baked in outer space

Exploding Bakery has created an environmentally-friendly zucchini, lime and rosemary cake, with some of the proceeds going to the Eden Project; DoubleTree by Hilton's gooey, warm chocolate chip cookie has landed in the Smithsonian; and All Things Butter is shaking up the butter aisle with a sweet new variant that goes well with toasted crumpets, muffins, waffles and more. We look at the perfect pairings for the afternoon sip. Read more

 NPD Trendspotting: Popcorn Shed pops with Pride, Barney & Co. spreads beyond Almond Butter and Carr’s taps younger shoppers with a cheese board favorite

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 NPD Trendspotting: There’s a new bread on the UK block; Oreo’s turns sour and Bfree highlights Coeliac Awareness Month

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 NPD: Celebrating summer love with better-for-you potato chips, raising funds for a cause and getting gooey over grilled cheese

JimmyAsh is rolling out its flagship Go Free potato chips that punch in with 70% less fat and 25% fewer calories than traditional chips; Double Good is donating 50% of product sales to benefit children with diverse learning needs; and Pepperidge Farm is getting all gooey over the perfect grilled cheese. Read more

 NPD: Ginsters gives the sausage roll a twist, Mrs Crimble’s gluten-free goes extra indulgent and Jason Momoa asks if you’re ready for adventure?

Ginsters’ Breakfast Roll is new take on a sausage roll, packed with favorite breakfast ingredients; gluten free brand Mrs Crimble’s has launched its most indulgent product; and the Aquaman actor is putting his might – and love of the environment, travel and adventure – behind Nuii. Read more

Now is the time for brands to elevate the innovation game

New research finds that despite facing internal resource constraints, CPGs are prioritizing NPD like never before. Read more