The 'holistic recharge' startup maturing with active consumers demands

From post-party supplement to main player in sports nutrition, the startup KA-EX which offers a “holistic recharging” product has seen an evolution of consumer interest since its launch. Read more

Graduate-founded startup offers functional mushrooms as clean capsules

The startup Headstrong, founded by recent university graduate 22-year-old Finn Hall, seeks to bring authenticity to the growing functional mushroom market with clean, high-quality capsules. Read more

Foodtech firm launches tool for tailoring food intake to personal needs

A new digital nutrition guide, ‘Noory,’ has launched to empower individuals to customise their daily meals according to specific health requirements, with the use of AI. Read more

Sports nutrition startup scores touchdown with microbiome booster

NutraIngredients’ 2023 ‘Start-up Star’ competition winner Advanced Biotics brings microbiome modulation to the sports nutrition sector, offering clinically validated prebiotic-based solutions to athletes. Read more