Myota: meeting the market gap for targeted prebiotics

The health-tech startup Myota is meeting the prevalent gap for prebiotic powders within a probiotic-dominated microbiome health market, with its clinically backed blend of fibres accounting for the variability of individual microbiome compositions. Read more

Athlete-turned-startup founder discusses the frustrating perception of CBD in sport

“Imagine the scenario - we're playing in the semi-final of the Euros, we’re in the lobby of the hotel the night before the biggest game of our lives, and there's a doctor there handing out paracetamol and sleeping tablets, and all the players are desperate for them. It’s a real problem in sports.” Read more

Sports nutrition startup scores touchdown with microbiome booster

NutraIngredients’ 2023 ‘Start-up Star’ competition winner Advanced Biotics brings microbiome modulation to the sports nutrition sector, offering clinically validated prebiotic-based solutions to athletes. Read more

Startup Stars: Prevess pioneering personalised nutrition with AI

Founded by Timo Spring, a former professional swimmer, Prevess (Prevention Effortless) is harnessing the power of AI technology to provide in-the-moment science-backed personalised nutrition guidance to athletes. Read more