How Fulfil took the protein snack market by storm

Fulfil, the vitamin and protein bar brand, sold its first bars in Ireland in January 2016 with an initial hope simply to deliver a better-tasting protein bar. The ensuing demand, however, was unprecedented. Read more

From Hollywood to Harrods: High-end supplements offer a tasty take on US trends

A startup business mogul and a former Hollywood stuntwoman have infused their passions to create a keto and paleo friendly supplements brand offering a 'tasty and gentle' take on intermittent fasting and 'bulletproof' coffee. Read more

Cerebral success: Startup sets trend for focus on brain over body

“We are on the edge of a change in society - from fitness-focused to mind-focused - and we want to be at the forefront of this change.” Read more

Personalisation pioneer creates self-test and supplement gadget for the kitchen counter

A nutrition 'trailblazer' is on the cusp of bringing a radical deficiency-test and personalised supplement solution to households across the globe. Read more