Educating consumers on seller concessions | How to enhance your home staging strategy | Finding natural sales coaches can fuel success
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September 25, 2024
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What are concessions and how can they help sellers potentially secure a better offer or faster sale of their property? NAR has created a dedicated resource to educate sellers on this process and explain how concessions may help facilitate transactions for both buyers and sellers. Download and share the resource directly with prospective clients. Consumer guides also are available in Spanish at facts.realtor.
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Best Practices in Sales & Marketing
Boost your online presence with a Premium Plus website from NAR. Showcase your work, attract more clients and stand out in the competitive market.
Full Story: REALTOR® Magazine/Styled, Staged & Sold (9/24) 
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Identifying natural sales coaches during the recruitment process can significantly boost your sales team's performance, writes Mindy Murphy, a certified talent analyst. Murphy outlines three key strategies: leveraging talent assessments to gauge candidates' innate coaching abilities, assessing communication and listening skills during interviews, and looking for candidates with passion and enthusiasm for sales.
Full Story: The Center for Sales Strategy (9/23) 
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Real Estate Trends
Sotheby's International Realty is listing the $8.99 million Greenwich, Conn., home owned and designed by Jeffrey Alan Marks of Bravo TV's "Million Dollar Decorators." The Georgian-style house, built in 1928, spans over 3 acres and features six bedrooms and seven full bathrooms. Marks has infused the property with his contemporary design style.
Full Story: The Advocate (Stamford, Conn.) (9/23) 
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David O'Reilly, CEO of Howard Hughes Holdings, predicts home prices will start to flatten as builders continue to deliver newly constructed homes and rates continue to drop, which should mitigate the lock-in effect resale inventory is currently experiencing. However, he added that even as mortgage rates trend down, they still won't fall enough to completely unlock the resale sector.
Full Story: Fox Business (9/24) 
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Technology & Innovations
These devices provide real-time surveillance, motion detection, package tracking and seamless integration with other smart home systems.
Full Story: REALTOR® Magazine (9/20) 
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Business Wellness
Do you know the top factors shaping generations?
(Pixabay)
At the 2024 ICMA Annual Conference, Jason Dorsey emphasized the importance of understanding and connecting with different generations in the workforce. He highlighted that parenting, technology and geography are the top factors shaping generational behaviors and stressed that Gen Z, with its distinct work preferences, is the fastest-growing workforce group. Dorsey also urged leaders to recognize the value of every generation, noting Baby Boomers' experience, Gen X's skepticism, and millennials' technology dependence, while encouraging strategies to recruit and retain Gen Z employees.
Full Story: SmartBrief/Insights (9/24) 
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Fair & Equitable Housing
A study by the Children's Respiratory and Environmental Workgroup found that children living in historically redlined neighborhoods have a higher risk of developing asthma. The Fair Housing Act of 1968 banned redlining, but these neighborhoods still face higher levels of pollution and housing issues like mold and pests.
Full Story: WIFR-TV (Rockford, Ill.) (9/24) 
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Legislation & Regulation
The U.S. economy had better-than-average growth in August, according to the Chicago Federal Reserve Bank's National Activity Index, which rose to 0.12 in August from -0.42 in July. Production and employment rose in August, but sales, orders and inventories declined, according to the central bank.
Full Story: The Wall Street Journal (9/23) 
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U.S. consumer confidence dropped the most in over three years in September, with the Conference Board's gauge falling to 98.7, down from 105.6 a month earlier. The decline was driven by widespread and growing concerns about jobs and business conditions, particularly among those aged 35-54 earning less than $50,000. Inflation concerns persist, with consumers' 12-month outlook rising to 5.2%, and consumers' assessment of current conditions fell more than 10 points.
Full Story: CNBC (9/24) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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