How to Write an Effective YouTube Description: 7 steps
Even the best videos won’t help you achieve your marketing goals if they don’t get viewership. Read the story of how a video jumped from 1,200 to 104,196 views, and learn how to use LSI keywords and give YouTube AI the information it needs to find and associate your video.
Incomplete headlines, wordy copy and bossy forms are all examples of copy lacking an essential ingredient – earfeel. Great advertising and branding doesn’t just get a point across; It gets the earfeel right.
The 4 Types of Value Propositions Every Business Needs (via CXL)
When most marketers think about a value proposition, they’re thinking of the overall company value proposition. This can make them feel powerless, especially in a large organization. But there are multiple levels of the value proposition. Effective marketers know how to identify and use them.
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