Deloitte Digital’s new report, created in collaboration with Adobe, Efficiency unbound: how to make the leap with Generative AI, explores GenAI opportunities and best practices to accelerate your content supply chain.

Whether it’s creative ideation, content production, personalization, localization, or workflow optimization, GenAI can help marketing teams streamline their operations and meet ever-increasing content demands—but it’s critical that leaders implement the right guardrails, processes and training needed to be put in place.